Episode 16: Challenging assumptions in global health research

We don’t just dive into a country with predetermined solutions. We sit and talk to people about what the issues are.

Gael O’Sullivan joins the podcast to discuss the challenges that come with confronting assumptions related to global health issues and the benefits of adopting a mixed-method research approach for behavior change.

Listen now.

Don’t let the conversation end here. Discuss this episode on Twitter any time using #ReQPod16.  Don’t forget to follow us on Twitter and Facebook. Our name for both accounts is @ReQPod.

About Gael O’Sullivan

Gael O’Sullivan, MBA, has over 25 years of experience applying health communication and social and commercial marketing skills to projects addressing pandemic threats in addition to projects focused on family planning, reproductive health, HIV/AIDS, tobacco control and prevention, chronic disease prevention, and child health in the United States and worldwide. As Abt Associates’ Senior Social and Behavior Change (SBC) Technical Advisor, she leads the SBC technical segment for Abt’s International Health Division. Ms. O’Sullivan has led large, multi-year USAID health communication projects and research activities with decentralized teams across three continents, including Africa. To boost local SBC capacity, Ms. O’Sullivan led a team of Abt staff to create a two-day introductory workshop on SBC; subsequently the team adapted the course into an innovative eLearning product. Ms. O’Sullivan is

Ms. O’Sullivan is lead technical advisor to Abt’s $30 million USAID-funded cooperative agreement to increase demand for family planning and reproductive health services in Jordan. She also led the development of national communication strategies to prevent and mitigate HIV/AIDS in Zimbabwe, Benin and Bhutan, and contributed to national communication strategies on safe drinking water, hygiene and sanitation in Pakistan, and malaria in Zimbabwe.  Ms. O’Sullivan has worked extensively in Albania, Armenia, Bangladesh, Barbados, Bhutan, Cameroon, Ethiopia, Georgia, Guinea, India, Jordan, Kenya, Laos, Madagascar, Malawi, Mali, Morocco, Nepal, Pakistan, Philippines, Russia, Rwanda, Senegal, South Africa, Tanzania, Thailand, Togo, Trinidad and Tobago, Tunisia, Uganda, Zambia, Zimbabwe, and Vietnam. She has an MBA from George Washington University, a B.S. degree in French from Georgetown University, and has lived in Togo and Switzerland.

 

 

 

Episode 15: Strategic social marketing

The problems are complex, but the process is relatively simple. The trick is to get politicians to endorse the application of that process and practitioners to help deliver it.

Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing. Through the idea of strategic social marketing, Professor French challenges social marketers and policy makers alike to embrace social marketing techniques and theories when planning at the policy level.

Jeff is the chair of the World Social Marketing Conference, and you can catch him at that event in May 2017 in Washington DC.  You can also catch him at the European Social Marketing Conference taking place in September 2016 in Finland. Registration for the latter event is live, and you can find more information here.

Listen now.

Don’t let the conversation end here. Discuss this episode on Twitter any time using #ReQPod15.  Don’t forget to follow us on Twitter and Facebook. Our name for both accounts is @ReQPod.

About Professor Jeff French

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years’ experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.

 

Episode 14: Building Capacity for Conservation

Ultimately, if we think about the people we’re working with, they know their context best. They know the ultimate outcomes and goals they want to see in their communities.

Alexandra Jabs, Training Director at Rare, and Claudia Quintanilla, Traning Director at Rare Brazil, join the podcast to discuss Rare’s approach to conservation through community partnership and capacity building. Through this model, Rare is able to create highly localized solutions to global conservation issues.

Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter anytime using #ReQPod14. And don’t forget to follow us on Twitter and Facebook. Our name for all accounts is @ReQPod.

About Alexandra Jabs 

Alexandra Jabs is an international education specialist with more than 10 years of experience in capacity building, training design and delivery, and youth development. As Training Director at Rare, she is responsible for setting the vision, goals, and priorities for training strategies and products, including approaches for scale, eLearning, country customization, and evaluation. In addition, Alex leads a global team of training professionals that is responsible for setting training standards, improving training approaches, and fostering learning around program implementation. In previous work experience, she developed innovative ways to communicate complex data to policymakers, with a particular focus on improving investments in young people’s sexual and reproductive health. Alex also spent several months in Bangladesh implementing a qualitative research study to document lessons learned from a national HIV/AIDS prevention program for young people. When she is not working, she enjoys jamming on her violin and guitar, as well as spending quality time with her husband and 6-month old daughter.

ajabs@rare.org

About Claudia Quintanilla

Claudia is passionate about contributing to community and environmental well-being.  She started at Rare as the Regional Trainer Director for the Latin America office, coordinating the customization, execution and evaluation of the Pride curriculum for the fisheries management, reciprocal water agreements and alumni programs implementing projects in Mexico, Guatemala, Belize, Honduras, Colombia, Ecuador and Peru.  Currently, she is the Training Director of Rare Brazil where, in collaboration with national and local partners, the team is adapting and applying a fisheries rights-based management approach in six extractive marine reserves along the Brazilian coastline.  Prior to joining Rare, she was Peace Corps Mexico’s Technical Trainer for the Technology Transference and Environmental Programs and Peace Corps Honduras’ Programming & Training Specialist for the Protected Areas Management Program. Before that, she worked with the European Union and ChildFund on consultant projects in environmental education and risk management with public school teachers, communities and municipal leaders in Central America; taught an undergraduate Ecology class for nearly five years and conducted numerous qualitative environmental assessments. Claudia holds Environmental Engineering and Management degrees.

CQuintanilla@rare.org

 

Episode 12: Planning for Climate Change

What does our future look like? We can’t plan for the past anymore, we have to plan for our future climate.

Dr. Danya Rumore joins the podcast to discuss how she and other planners are helping communities take action in response to our changing climate.

Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter anytime using #ReQPod12. And don’t forget to follow us on Twitter and Facebook. Our name for all accounts is @ReQPod.

About Dr. Danya Rumore

Danya Rumore, Ph.D., joined the University of Utah in July as the Associate Director of the Environmental Dispute Resolution Program in the Wallace Stegner Center at the S.J. Quinney College of Law. The EDR Program promotes collaboration, mediation, and other alternative dispute resolution processes as a means to address environmental conflicts throughout the mountain west. Danya is also a Visiting Assistant Professor in the Department of City and Metropolitan Planning at the University of Utah. She teaches courses in negotiation and dispute resolution and is a research affiliate of the University’s Ecological Planning Center and Global Change and Sustainability Center. Danya completed her doctorate in Environmental Policy and Planning at the Massachusetts Institute of Technology this summer. While at MIT, she was the Assistant Director of the MIT Science Impact Collaborative and the Project Manager for the New England Climate Adaptation Project. Danya’s work and research focus on supporting more collaborative decision-making and stakeholder engagement in the context of science-intensive environmental issues, with a particular focus on climate-related risk management, water resource management, and mixed land-use planning. She holds a Master of Science in Environmental Management and Geography from the University of Auckland, New Zealand, and a Bachelor of Science in Environmental Science and Natural Resource Economics from Oregon State University. Danya has worked with a range of organizations, including the Consensus Building Institute, the Program on Negotiation at Harvard Law School, the New Zealand Centre for Sustainable Cities, and the Manomet Center for Conservation Sciences. She is a co-author of the new book Managing Climate Risks in Coastal Communities: Strategies for Engagement, Readiness, and Adaptation, which is now available for pre-order on Amazon.

Twitter: @DanyaRumore

Resources mentioned in this episode:

Episode 11: Social marketing and behavior change in conservation

Marketing is both a powerful and positive tool for shaping our perceptions, actions, and social norms. I encourage anyone who’s working in any cause-based mission to embrace social marketing as an important tool, especially those working in conservation.

Brooke Sadowsky and Kevin Green from Rare join the podcast to discuss how working in conservation informs their social marketing and behavior change approach.

Listen now.

 

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod11. And don’t forget to follow us on Twitter and Facebook. Our name for all accounts is @ReQPod.

About Brooke Sadowsky

Brooke Sadowsky spent nearly a decade working in commercial advertising, helping clients such as British Airways, Pfizer, and American Express reach key consumer audiences in an effort to build brand awareness, change preferences, and sell products. Desiring to have her work match her personal passion for wildlife conservation, Brooke joined Rare in 2007 – an organization that specializes in using commercial marketing techniques to inspire local communities to better protect and preserve their natural resources. During her time at Rare, Brooke has partnered with local NGOs and Local Government Units to develop and implement social marketing campaigns in Mongolia, Thailand, Lao PDR, Bahamas, Madagascar, Guam, and in the Philippines targeting a variety of human-induced threats to species conservation. Brooke now serves as Rare’s global lead on evolving and applying social marketing methodology for Rare’s two global initiatives in rights-based fisheries management and in improved agriculture for forest protection and water quality in freshwater ecosystems.

Contact Brooke at: brookesadowsky@gmail.com

About Kevin Green

Kevin is interested in how and why humans cooperate to achieve common goals. As Senior Manager, Behavioral & Social Science at Rare, he collaborates with field staff and partners across Latin America and Asia in using social research methods and tools in the field, designing strategic social marketing campaigns, and driving on-the-ground application of the constantly growing body of research in the behavioral sciences about how human beings are motivated. He previously led the development of Rare’s social impact monitoring framework and co-authored the Principles of Pride, a guide to the fundamental principles of Rare’s ‘Pride’ social marketing methodology. Kevin has researched payments for environmental services  and other incentive mechanisms for conservation and development, and is a faculty member of the Kinship Conservation Fellows program and a former fellow of the Emerging Wildlife Conservation Leaders (EWCL) program. Before Rare, Kevin was a research fellow at the Nature Conservancy and a research assistant at the Worldwatch Institute. He holds an MA in international development and economics from Johns Hopkins University and a BA in anthropology and sociology from Washington and Lee University.

Contact Kevin at: kgreen@rare.org

Resources mentioned in this episode:

 

 

 

Episode 10: Social marketing and the super wicked problem of climate change

You’ve got to look at what people do about climate change, not what they think about it…Ultimately we’re going to be judged on how effective we are, not on whether people remember the brand or message of a program.

David Meiklejohn joins the podcast to discuss wicked problems, super wicked problems, and climate change. David discusses his work with these topics and provides recommendations for how social marketing might address them in the future.

Listen now.

 

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod10. And don’t forget to follow us on Twitter and Facebook. Our name for all accounts is @ReQPod.

About David Meiklejohn

David has more than 16 years experience in developing and implementing social marketing programs in both Australia and the UK. He has worked with governments in Australia and New Zealand to build their capacity to deliver behaviour change projects. He has developed and delivered climate change social marketing programs to households in Melbourne, achieving a 26 percent reported drop in greenhouse gas emissions. He has conducted reviews for state governments into the effectiveness of climate change social marketing programs, and as a result of this is currently researching what makes such programs effective. His research examines the target audiences reached by these programs, why they sometimes fail and how they can be better designed in the future to better meet the challenges of climate change.

He also works as as executive officer for a network of nine local governments in Melbourne (www.naga.org.au) working together to develop effective climate change responses.

Follow David:

Website: www.meiklejohn.com

Twitter: (@swingdog46)

Resources mentioned in this episode:

 

Episode 9: How do we really define social good?

Governments and other social actors need to take an ambidextrous approach—they have to try to eliminate [ill-being] while at the same time creating conditions for people to flourish and reach their potential.

Hamilton Carvalho joins the podcast to discuss how we define social good and how social marketers can best take steps to facilitate it.

Listen now.

 

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod9. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

About Hamilton Carvalho

Hamilton Carvalho is passionate about understanding human behavior. A PhD candidate in Marketing from the University of Sao Paulo and a public servant working for the Sao Paulo state tax agency in Brazil, Carvalho holds a a master’s degree in marketing from the University of Sao Paulo, serves as board director for the International Social Marketing Association, and is a member of the System Dynamics Society.

Resources mentioned in this episode:

Episodes 7&8: Research for Planning and Evaluation in Social Marketing

Episode 7

If you want to watch a lion hunt, don’t go to the zoo. Go to the jungle.

Craig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this first episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.

Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod7. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

Episode #8

Understanding the perspective of the people you’re serving should be the most important benchmark for how you conduct your research and evaluation activities.

Craig Lefebvre, PhD, Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality evaluation.
Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod8. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

About Craig Lefebvre, PhD
Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the social design, marketing and media consultancy located in Sarasota, FL. He is also Lead Change Designer at RTI International and Research Professor at the Florida Prevention Research Center at the University of South Florida College of Public Health.

Craig has been involved in several hundred social marketing programs at the community, state and national levels in the US and across the world. In addition to an active practice side, Craig is the author of over 125 publications in the areas of community health promotion, social marketing, social and mobile media and public health and has made more than 300 presentations at professional meetings and invited venues around the world. His recent books include Social marketing and social change: Strategies and tools for improving health, well-being and the environment [San Francisco: Jossey-Bass, 2013] and a six-volume series on Social Marketing for the SAGE Library in Marketing [London: Sage Publications, 2013]. He also produces the blog On Social Marketing and Social Change.

He is a founding Board Member of the International Social Marketing Association, a Senior Fellow in the Society for New Communications Research and he is a recipient of the William D. Novelli Award for Innovations in Social Marketing and most recently the Phillip Kotler Social Marketing Distinguished Service Award.

Resources related to the episodes:

Episode 6: Can culture change the environment? Energy use and the military

We wanted people to understand that for the military, energy is not about being green… it’s about the mission.

Darrin Kayser of Booz Allen Hamilton joins the podcast to discuss his work to reduce military energy use and how culture change strategies provided the key to doing so.

Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod6. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

About Darrin Kayser

Darrin is a Lead Associate with Booz Allen Hamilton, has nineteen years of experience providing strategic communications support to elected officials and senior U.S. government leaders.  An expert in the design and execution of energy behavior change for the military, Mr. Kayser has provided strategic communications support to eleven energy-related Department of Defense offices. His behavior change work has earned government awards like the Air Force’s Soaring Eagle Award and industry awards like the Public Relations Society of America’s Silver Anvil.  He was a speaker at the 2015 World Social Marketing Conference and will be speaking at the Behavior in Energy and Climate Change Conference in October.  Prior to his work at Booz Allen, Darrin was a Spokesperson and Manager of Strategic Initiatives for the Transportation Security Administration and a Press Secretary for a member of the U.S. Congress.  He received bachelor’s and master’s degrees in communications related fields from The George Washington University.

Resources mentioned in this episode:

  •  Air Force Energy Facebook page 
  • Marine Corps’ “You Have the Power” campaign
  • Navy’s “Energy Warrior” campaign

Episode 5: The Embrace Life Campaign

Behaviors around seatbelt use had been advertised for some 30 years, but people were still dying and being injured from non-use of seatbelts…Something was missing. Something needed to change.

Neil Hopkins, previously of the Sussex Safer Roads Partnership, joins the podcast to discuss the viral Embrace Life campaign and its legacy since being released over five years ago.

Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod5. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

About Neil Hopkins

Aged 33, Neil’s work history is a little unusual. At 14, he sold his first article to a UK high street magazine. At 18, he was working for an editorial agency, writing marketing pieces for a national readership of around 3.5million people. In his early 20s, he worked in call centres – managing high pressure teams, training new recruits and establishing a new satellite centre. He then entered Local Government in 2004, moving between authorities before re-emerging into a small private sector consultancy focusing on economic regeneration and business development in 2006.

As the global recession bit in 2008, he moved back into local government, this time working to reduce deaths and injuries on the roads through a small organisation called the Sussex Safer Roads Partnership – from where, less than a year later, Embrace Life emerged.

After five behaviour-focused years at the Partnership, Neil has moved into another Local Government Authority to lead the development of their communications function in a rapidly changing social and political environment.

Find him on:

Twitter (@interacter)

LinkedIn

Google+

Resources mentioned in this episode:

Additional resources:

 

Providing a voice to those working in social marketing and behavior change.