Episodes 7&8: Research for Planning and Evaluation in Social Marketing

Episode 7

If you want to watch a lion hunt, don’t go to the zoo. Go to the jungle.

Craig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this first episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.

Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod7. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

Episode #8

Understanding the perspective of the people you’re serving should be the most important benchmark for how you conduct your research and evaluation activities.

Craig Lefebvre, PhD, Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality evaluation.
Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod8. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

About Craig Lefebvre, PhD
Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the social design, marketing and media consultancy located in Sarasota, FL. He is also Lead Change Designer at RTI International and Research Professor at the Florida Prevention Research Center at the University of South Florida College of Public Health.

Craig has been involved in several hundred social marketing programs at the community, state and national levels in the US and across the world. In addition to an active practice side, Craig is the author of over 125 publications in the areas of community health promotion, social marketing, social and mobile media and public health and has made more than 300 presentations at professional meetings and invited venues around the world. His recent books include Social marketing and social change: Strategies and tools for improving health, well-being and the environment [San Francisco: Jossey-Bass, 2013] and a six-volume series on Social Marketing for the SAGE Library in Marketing [London: Sage Publications, 2013]. He also produces the blog On Social Marketing and Social Change.

He is a founding Board Member of the International Social Marketing Association, a Senior Fellow in the Society for New Communications Research and he is a recipient of the William D. Novelli Award for Innovations in Social Marketing and most recently the Phillip Kotler Social Marketing Distinguished Service Award.

Resources related to the episodes:

Episode 6: Can culture change the environment? Energy use and the military

We wanted people to understand that for the military, energy is not about being green… it’s about the mission.

Darrin Kayser of Booz Allen Hamilton joins the podcast to discuss his work to reduce military energy use and how culture change strategies provided the key to doing so.

Listen now.

Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod6. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

About Darrin Kayser

Darrin is a Lead Associate with Booz Allen Hamilton, has nineteen years of experience providing strategic communications support to elected officials and senior U.S. government leaders.  An expert in the design and execution of energy behavior change for the military, Mr. Kayser has provided strategic communications support to eleven energy-related Department of Defense offices. His behavior change work has earned government awards like the Air Force’s Soaring Eagle Award and industry awards like the Public Relations Society of America’s Silver Anvil.  He was a speaker at the 2015 World Social Marketing Conference and will be speaking at the Behavior in Energy and Climate Change Conference in October.  Prior to his work at Booz Allen, Darrin was a Spokesperson and Manager of Strategic Initiatives for the Transportation Security Administration and a Press Secretary for a member of the U.S. Congress.  He received bachelor’s and master’s degrees in communications related fields from The George Washington University.

Resources mentioned in this episode:

  •  Air Force Energy Facebook page 
  • Marine Corps’ “You Have the Power” campaign
  • Navy’s “Energy Warrior” campaign