Episode 9: How do we really define social good?

Governments and other social actors need to take an ambidextrous approach—they have to try to eliminate [ill-being] while at the same time creating conditions for people to flourish and reach their potential.

Hamilton Carvalho joins the podcast to discuss how we define social good and how social marketers can best take steps to facilitate it.

Listen now.


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About Hamilton Carvalho

Hamilton Carvalho is passionate about understanding human behavior. A PhD candidate in Marketing from the University of Sao Paulo and a public servant working for the Sao Paulo state tax agency in Brazil, Carvalho holds a a master’s degree in marketing from the University of Sao Paulo, serves as board director for the International Social Marketing Association, and is a member of the System Dynamics Society.

Resources mentioned in this episode:

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