Tag Archives: World Social Marketing Conference

Episode 15: Strategic social marketing

The problems are complex, but the process is relatively simple. The trick is to get politicians to endorse the application of that process and practitioners to help deliver it.

Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing. Through the idea of strategic social marketing, Professor French challenges social marketers and policy makers alike to embrace social marketing techniques and theories when planning at the policy level.

Jeff is the chair of the World Social Marketing Conference, and you can catch him at that event in May 2017 in Washington DC.  You can also catch him at the European Social Marketing Conference taking place in September 2016 in Finland. Registration for the latter event is live, and you can find more information here.

Listen now.

Don’t let the conversation end here. Discuss this episode on Twitter any time using #ReQPod15.  Don’t forget to follow us on Twitter and Facebook. Our name for both accounts is @ReQPod.

About Professor Jeff French

Jeff French is a recognised global leader in the application of behaviour change and social marketing. Jeff has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of communication strategies at international, national, regional and local level.

With over 30 years’ experience at the interface between government, public, private and NGO sectors Jeff has a broad practical and theoretical understanding of national and international health and social development issues.

Jeff and has published over 70 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and communications. Jeff is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities in the UK.

Jeff was the Director of Communication and Policy at the Health Development Agency for five years from 2000 – 2005. In March 2005 From July 2006 through to July 2009 Jeff set up and managed the National Social Marketing Centre for England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

Strategic Social Marketing works with clients from all over the world in the private, NGO and public sector on the development and evaluation of social behaviour change programmes. Strategic Social Marketing also provides consultancy services to some of the world’s biggest corporate communications and research companies.

Jeff continues to act as the principle adviser to the National Social Marketing Centre and the Department of Health behaviour Change and Social Marketing policy team. Jeff also acts as an advisor to a number of national policy committees, the EUCDC Knowledge and Resource Centre in Health Communication project, and is a member of the organising committee of the Global Social Marketer’s network. Jeff is a member of the editorial Boards of the International Review on Public and Nonprofit Marketing and the Journal of Social Marketing.

Jeff is Conference Chair of the World Social Marketing Conference. His new book ‘Social Marketing and Public Health Theory and Practice’, published by Oxford University Press is now available. Jeff is also the author of the NSMC’s new guide to procuring and managing the delivery of social marketing service.


Episode 4: Mentorship and the academic track in social marketing

We are a community of social marketers. I think it’s important to remember that we need to support each other in the work that we do and offer that support in a number of ways. One way is through mentorship, another way is by collaborating with each other.

Dr. Nadia Zainuudin from the University of Wollongong joins the podcast to discuss mentorship and the academic path in social marketing.

Listen now.


Don’t let the conversation end here. Discuss this episode in the comments section below or on Twitter any time using #ReQPod4. And don’t forget to follow us on Twitter, Instagram and Facebook. Our name for all accounts is @ReQPod.

About Dr. Nadia Zainuddin

Nadia Zainuddin is a Researcher and Lecturer in Marketing at the Faculty of Business, University of Wollongong. She is a specialist in the area of value creation, particularly in the fields of health, wellness, and wellbeing. Nadia also works in related research areas such as Transformative Service Research, technology and its use in service and social change, and branding in social marketing. She is an Editorial Advisory Board member for the Journal of Services Marketing, Guest Editor of the World Social Marketing Special Issue for the Journal of Social Marketing, and Co-Chair of the upcoming International Social Marketing Conference 2016.

Resources mentioned in this episode: